Tessellate is an art installation developed to accentuate the bold, contemporary design of the all-new Lexus UX. Weaving together are multiple strands of ribbon, creating a spellbinding mesh pattern that appears different from every angle. This installation, part of a nationwide student competition was hosted by Lexus Canada and Lumency Inc. Tessellate was the winning concept and was built for the 2019 Vancouver Autoshow. Project collaboration - Jun Won Kim
To help finalize the display concept, we developed scaled models to help determine the feasibility of each idea as well as resolving the ribbon's thickness, pitch, position, and quantity. The models proved essential in understanding how many strands was most effective without compromising on aesthetic.
In exploration of different colour, material and finishes, we settled with blue and purple ribbons that would ultimately extenuate a feeling of luxury and a display a 'おもてなし' (omotenashi), a sense of welcoming and hospitality that is rooted in Lexus's philosophy and culture.
To increase engagement with attendees, we incorporated a number of dedicated areas marked by footprint decals surrounding the display promoting interaction with the display’s breathtaking angles. Here, guests are encouraged to create their own definition of luxury by taking and sharing photos on social media platforms with hashtags to promote the Lexus brand and the vehicle.